
Natural vs. dramatic makeup
Mastering the art of makeup application isn’t as easy as it looks.
Whether you prefer a natural daytime look or a more dramatic look for evening, discover our expert advices to applying a flawless face, whatever your style.
Choose if you want Clarins’ make-up advice for your base, your eyes, your lips or removing your make-up.
You can also explore our range of shades in real time by using Try-It On tool and figure out which one is the best for you!
- Base
- Eyes
- Lips
- Remover
HOW TO CREATE A FLAWLESS BASE?
- First, apply Clarins’s skincare corresponding to your needs directly onto cleansed, toned skin.
- Then, you can apply a primer , such as Clarins’ SOS primer, directly to hide pores and create a flawlessly smooth base for your foundation. At the heart of its fresh texture and blurring effect, the High Lumitech complex of SOS Primer instantly corrects, revives and illuminates the skin.
- Before moving on to your foundation, hide dark circles and bags under the eyes with an undereye concealer. Apply your concealer with a brush or fingertips placing three dots of concealer directly under the eyes from the inner to the outer corner. Choose a concealer shade that’s one to two shades lighter than your foundation to illuminate the undereyes for a more wide-awake look. Tap gently onto the undereye with your ring finger and use a sponge to blend the product.
NATURAL LOOK
A glowy skin
Opt for a light-reflecting foundation that hides imperfections while allowing skin to breathe. With an ultra-fine, melt-in texture, Milky Boost is ideal for creating a natural makeup look while leaving skin hydrated.
Or
A matte complexion
Clarins’ Skin Illusion is a light coverage and hydrating foundation enriched in plant extracts to deliver a variety of skincare benefits. If your skin is prone to oiliness or shine, finish with a setting powder, buffing lightly across the face with a large powder brush to set your face makeup.

DRAMATIC LOOK
Step 1:
Same as for a natural beauty look, start by applying a foundation. This time, we recommend to opt for Clarins’ Everlasting Foundation.
Step 2:
Then, add a puff of Ever Matte Loose Powder to help your base last all night long.
Step 3:
If you feel like getting a glowing complexion, add a powder blush that compliments your skin tone. Warmer skin tones should opt for shades of blush with apricot undertones, while cooler skin tones should opt for blushes with blue-toned pinks.
Step 4:
For a sculpted, contoured look, complete your dramatic makeup look with a swipe of bronzer across the cheekbones and temples. Infused with organic coconut oil for a deliciously comforting texture, Clarins Ever Bronze Bronzing Powder features two complementary tones: a lighter shade to highlight and illuminate the cheekbones and bridge of the nose, where the sun’s rays naturally fall, and a darker shade to contour the cheeks and temples for a defined, dramatic makeup look.
Clarins’ expert advice
For a long-lasting makeup look that stays put all day (and night), don’t forget to fix your makeup with a setting spray! A light and refreshing mist that gives your face makeup long-lasting wear, Clarins Fix’ Makeup is enriched with Clarins’ exclusive anti-pollution complex, to protect skin day to night while guaranteeing your makeup won’t budge.
HOW TO PERFECT YOUR EYE MAKEUP?
After creating your flawless base and brightening your undereye with a concealer, let’s move on to eye makeup.
NATURAL LOOK
The key to creating a natural makeup look for eyes: brightening and illuminating the eye area. Opt for a swipe of eyeshadow in a matte or cream texture to create an even looking eyelid. Clarins Satin Eyeshadow is the ideal choice for perfecting the eyelids.
Add a swipe of mascara to lift and define the lashes. For an understated finish, apply your mascara to the top lashline only, pressing the mascara wand into the base of the lashes and wiggling upwards to lift lashes for a wide-awake look.

DRAMATIC LOOK
Step 1: choosing the right eyeshadow
For a smokey eye that stays put all night long, begin by applying a mattifying eyeshadow across the eyelids and up to the brow bone for a flawless base. Contrary to popular opinion, the smokey eye doesn’t have to be in black or grey shades: the trick is to select a complementary palette of colours. Clarins Ombre 4-Colour Eyeshadow Palette mixes and matches the perfect tones in velvet, satin, foil and metallic finishes. *view more* Begin by applying the satin shade to the inner corner of the eyes to illuminate and brighten, before following with the velvet matte shade in a medium tone on the outer two-thirds of the eyes. Finish by blending the darkest shade outwards on the outer third of the eyes, closing the eyes and applying gently to the eyeshadow crease with a brush.
Step 2: choosing your eyeliner
When it comes to choosing between a liquid eyeliner and a pencil or kohl eyeliner, you’ll want to think about the final effect you’re hoping to create with your eye makeup. For fans of a rock-n-roll style grunge makeup look, opt for a pencil eyeliner and line the upper and lower lashline, smudging gently into the lashes for a dramatic finish. For a more precise look, opt for a liquid eyeliner. For a feline cat-eye, begin by tracing the point of your eyeliner pen outwards from the inside corner of the eye, gradually angling your wrist to make the line thicker as you trace the pen towards the outer eye of the eyes. Get the perfect flick by tracing an angled line outwards from the edge of the eyelid, mirroring the curve of your eyebrows to lift and define the eyes.
Step 3: finishing with a perfect mascara
Swap your usual mascara for a waterproof formula to ensure that your eye makeup stays put all night long. Offering lashes volume, length, curl and definition, Clarins Wonder Perfect 4D Waterproof Mascara is the perfect match for you.
HOW TO APPLY YOUR LIP MAKEUP?
The finishing touch to any makeup look: a perfect pout.
NATURAL LOOK
For a touch of subtle shine, opt for a balm formula to define and plump lips, adding a touch of natural colour for an understated look. With its pampering cushion applicator, nourishing formula and ultra-soft cream texture, Clarins Natural Lip Perfector brings out the best in lips, delivering a dose of shimmering colour for tinted, natural lips.
If your lips are often dry or chapped, opt for a hydrating lip oil for a gorgeous plump pout all day. Featuring an all-new formula enriched with nourishing ingredients, including a trio of plant oils, Clarins’ iconic Lip Comfort Oil can be worn alone for a glossy daytime lip look or as a primer to prep and hydrate lips before applying a lipgloss or lip stain.
DRAMATIC LOOK
Step 1:
The classic red lip is synonymous with a dramatic makeup look. Begin by tracing the contour of the lips with a lip liner, starting at the outer corners of the lower lip before moving to the upper lip, finishing with an ‘x’ to highlight the Cupids’ bow.
Step 3:
If you're a fan of a rich, shiny lip, Clarins Joli Rouge Shine's long-lasting formula with organic Camellia oil provide comfort, nourish, protect against dehydration and even repair your lips with a sparkling texture.

HOW TO REMOVE YOUR MAKEUP?
Whether you’re a fan of a dramatic makeup look or a natural finish, it’s essential to remove your makeup properly at the end of a long day. Here are 3 steps to follow.
- Begin by dipping a cotton pad into a gentle makeup remover, such as Clarins’ Gentle Eye Makeup Remover. Gentle enough for use across the face, including the delicate skin under the eyes, its delicate formula gently eliminates makeup and impurities to soothe and cleanse skin.
- Next, give skin a thorough cleanse with a nourishing cleansing oil to thoroughly clean the pores, remove excess oil and leave skin silky soft. Clarins’ Total Cleansing Oil activates with water, transforming into a nourishing cleansing milk with a gentle liquid texture to hydrate skin as it cleanses.
- Finish with a swipe of micellar water to ensure any residual makeup or foundation has been removed from skin. Enriched with yellow gentian and lemon balm, Clarins Cleansing Micellar Water is incredibly gentle on skin, removing any lingering traces of makeup while cleansing skin of dirt and pollution particles.
Selection
Clarins’ expertadvice
When it comes to removing long-lasting eye makeup, including waterproof mascara, go gently so as not to damage your lashes! Discover Clarins’ expert advice on how to remove waterproof eye makeup while staying kind to skin.


Lipstick Finder
Find the shade and texture made for you!

Choosing the Right Foundation
The perfect match exists.

Our Application Methods
Beauty in the palm of your hand.

Clarins Beauty FAQ
The best of our expertise to answer all your beauty-related questions.